April 30, 2020 Tacoma, Wash. TRUE Linkswear announces an exciting new partnership with PGA Tour Player Joel Dahmen to wear TRUE exclusively in 2020. After an impressive collegiate career at University of Washington, Dahmen joined the PGA tour in 2017 and has already racked up an impressive three top-ten finishes so far this 2020 TOUR season. As a Pacific Northwest Native, Joel was a natural fit for the Tacoma, Wash. based golf footwear brand. “I’m excited to partner with TRUE Linkswear; I’ve been wearing their shoes for quite some time and I’m thrilled to finally formalize the endorsement” states Joel. Dahmen will be sporting his favorite models on TOUR and providing invaluable insight to TRUE as he helps test prototypes and the newest launches.

TRUE is constantly pushing themselves to think outside the box, and relies on the feedback of TOUR pros like Joel to help refine their offerings to fit the needs of every golfer, both on and off the links. “We couldn’t be more excited to have a NW legend like Joel on board,” says Jason Moore, President of TRUE, “his personal background both on and off the course is invaluable. His philanthropy efforts within the community, as well as his personal mission to do good in the world, resonate extremely well with what TRUE aims to accomplish. After beating cancer in 2011, he has an unique perspective on golf and life in general; his insight will help TRUE all across the board.”