Titleist AVX

If you’re looking for Tour level performance in an extremely soft golf ball, meet the Titleist AVX.  The AVX is Titleist’s response to golfers looking for big distance, low ball flight, and the softest feel possible.  Let’s see if it delivers.

How Does it Feel?

Soft feel is one of the biggest selling points of the Titleist AVX ball.  I have to say, it’s the softest golf ball I have ever hit.  I’m not going to say it’s too soft, but it may be for some.  Off of a wedge or putter, you barely feel it in your hands.  Dare I say it’s “buttery soft”?  I think I have to.  I love this aspect of the feel.  The irons are the same.  My only gripe here is I wish I got a little more feedback from the ball on mishits, but instead it delivers that same extra soft feel in the hands.  The driver is where I needed some adjusting.  It is just so soft compared to the balls I usually play. It was a little hard to adjust at first.  I will say, however, that although the AVX has a super soft feel, the ball does not feel “dead” by any means at all.  So if it’s soft feel you want, you’d be hard pressed to find a softer premium ball on the market than the Titleist AVX.

Off the Tee

From a trajectory standpoint, the Titleist AVX advertises a low, penetrating ball flight.  In my experience, I had a pretty low ball flight with my driver for someone who hits the ball to the moon like I do, but it wasn’t like I was hitting low ropes.  Part of that, I imagine, is because of my spin numbers.  While my control wasn’t all over the place, it felt like I was generating a lot of backspin with the AVX.  Due to the soft feel and composition of the AVX, my swing speed may have been a little fast for such a soft ball, which is possibly why that was happening.  On that note, distance was about on par with a few other tour level balls I’ve tested.  So if you have a slower swing, you will probably see better spin numbers, which will lead to more roll and total distance.  If you have a moderate to semi-fast swing speed, and want a tour level ball with some added distance, I think the Titleist AVX will fit that bill.

On the Approach

Moving now to the fairway (assuming I accidentally hit it), let’s talk about the Titleist AVX on the approach.  The ball flight off of my irons was ideal with the AVX.  It had a low to mid ball flight, which were just right.  From a spin standpoint, they generated enough spin to hold greens with that lower ball flight, even with more firm post-winter greens.  I also felt the control of the AVX was great on approaches.  I can control my ball flight, and can get the ball in the air quickly when I need to despite the stock lower trajectory.  Additionally, don’t confuse this ball with a pure distance ball.  It’s not a ball that just goes long and straight.  You’ll have no issues working the ball with any club.

Around the Green

Around the greens is where the Titleist AVX excelled for me.  I know we talked feel already, but the buttery soft feel on the wedges and putter was a huge surprise, in a good way.  My first round with this ball, I turned to Jon and said, “is it just me, or can you hardly hear the ball off the face of this wedge?”  I wasn’t wrong.  The sound is super quiet, which matches the feel.  But with that, the ball checks up on par with any other tour ball around.  I won’t say it spins as much as a Pro V1 (review coming soon), but it definitely has some zip to it.  As I expect with any tour level ball from Titleist, it’s very consistent and predictable around the greens.  This is what I look for most in a golf ball.

Final Thoughts – Titleist AVX

The Titleist AVX advertises low trajectory, distance, and super soft feel.  I would say it checks all three boxes.  While it spun a little too much for me off of the driver, which minimized my potential distance gains, it can be a great fit in the bag of the right golfer.  It’s the softest golf ball I’ve ever hit, it has great iron spin/trajectory, and offers great control.  Nicely done, Titleist.

Previous Next