Pinellas Park, Florida. (March 3, 2021) – SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model. The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.

“Above all else, SIK Golf is focused on putter and fitting technology to help golfers make more putts,” said Steve Harrison, CEO and Founder of SIK Golf. “We also realize consumers are interested in great looking putters and we are excited to expand our C-Series with a new finish offering. We believe our expansive custom options will give consumers everything they want to go along with our 100% CNC milled clubhead and patented Descending Loft Technology.”

The new Matte Black finish is applied in the USA and is exceptionally thin, so it does not affect the face grooves or DLT Technology in any way. The finish also does not change impact feel, so players can choose from the traditional chrome or Matte Black options freely without consideration of performance impact.

“We wanted to make sure the new finish looked great but didn’t alter performance in any way,” said Harrison. “I’m confident we’ve got it right.”

For players looking for ultra-premium construction and performance-driven technology to help them make more putts, like Bryson DeChambeau, please visit sikgolf.com for more information.