Carlsbad, Calif. (March 16, 2021) – COBRA® Golf, a leader in golf club innovation, unveiled today its new KING COBRA Wedge with Snakebite Groove Technology.  The wedge features a nostalgic throwback KING COBRA logo, reminiscent of the rich history and evolution of the brand. The new Snakebite groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.

The Snakebite Groove Technology utilizes a re-engineered cutting method that replaces cutting tools more often to tighten groove tolerances, maximize groove volume, and create the sharpest and most accurate grooves possible.  The new Snakebite groove design increases the groove depth by 11% and sharpens the edges by 40% to deliver maximum spin to the ball.  A progressive groove system utilizes progressive groove lengths and progressive groove shapes to optimize spin for each wedge loft.  The 48-54-degree lofts feature a traditional groove length and narrower and deeper grooves to deliver consistent spin and trajectories on the lower lofted wedges that are used with a square or de-lofted face.  The 56-60-degree lofts feature full face groove length and wider and shallower grooves to maximize spin on shots with an open face when the ball is more likely to make contact with the high toe area.  The faces and grooves are CNC Milled on each wedge to create the most precise face and groove shapes for optimal spin and trajectory control.

The KING COBRA Wedge ($149) is available in three grinds:

1. Versatile grind:an excellent all-around grind for medium to firm course conditions, featuring toe, heel and trailing edge relief.
2. Classic grind:features a progressive sole width from heel-to-toe, with trailing edge relief, benefiting neutral to steeper swings and a variety of course conditions.
3. Widelow grind:a wide, low bounce sole works its magic out of soft bunkers, soft turf conditions and prevents the leading edge from digging.

Delivering the same spin-enhancing groove technologies as the variable length wedge, the KING COBRA ONE Length wedge is the perfect complement to COBRA’s ONE Length irons. Designed at 37.5”, the ONE Length configuration promotes a repeatable setup and swing for increased consistency and accuracy around the greens. The ONE Length wedge is offered in 56- and 60-degree lofts in a Versatile Grind and feature a full-face groove design that maximizes spin on full swings and touch shots around the green.

The KING COBRA Wedge is offered in 48, 50, 52, 54, 56, 58-and 60-degree loft in the Versatile grind (the 52, 56 and 60-degree wedges in Versatile grind are available in LH as well). In a Widelow grind, the wedges are offered in 56, 58 and 60-degree lofts. In the Classic grind, they’re available in 52, 56 and 60 degrees of loft. Each KING COBRA Wedge features a black Lamkin Crossline Smart grip and an aftermarket KBS Hi-Rev 2.0 (125g) shaft.

Both the variable and ONE Length KING COBRA Wedges are equipped with COBRA CONNECT, Powered by Arccos Golf, featuring electronically enabled Lamkin Crossline smart grips that work in conjunction with the Arccos Caddie app to give users the ability to track their wedge stats, and learn their tendencies so they can practice more efficiently. New subscribers that download the Arccos Caddie app on their smart device will receive a free 14-piece Arccos Caddie Smart Sensor (a $179 value) kit to enable the rest of their clubs in their bag, plus a 90-day app trial for free.

The wedges will be available Friday, March 19, 2021. For more information visit www.cobragolf.com.

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