COVINGTON, Ga. – (Jan 25th, 2023) – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running and historically biggest selling model in the company’s lineup, is now redesigned to provide a softer, more pleasing feel at impact with maximum distance for value-minded players.
After 15 years of success, the e6 is still going strong, with a new design aimed at players that want an exceptionally soft feel and pleasing sound at impact without giving up any distance off the tee. In the case of the new e6, those that don’t have Tour-level swing speed will greatly benefit from the soft, extremely large gradient core and Bridgestone’s advanced dimple technology and aerodynamics. As always, a seamless Surlyn cover helps provide a combination of speed, distance, and exceptional durability.
“We’ve had an incredible run with the e6,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “It’s the mainstay of the e-Family and Bridgestone’s biggest selling two-piece Surlyn golf ball model to date. The e6 understandably has a lot of fans and the enhanced feel of the new design is sure to please. The added distance and forgiveness on off-center hits are an added bonus.”
The two-piece Bridgestone e6 will be at retail in late January 2023 and feature a street price of $24.99 per dozen. It will be available in white and optic yellow. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.
