CARLSBAD, Calif. (Feb 26, 2024) – PUMA GOLF reimagines classics by introducing the new AVANT, which serves the sophisticated yet modern golfer. The shoe comes in both wingtip and saddle shoe models. Designed to offer the ultimate combination of classic styling and modern performance, the new Avant raises the level of fit and comfort while honoring the tradition of the game.
“The saddle and wingtip styles were a lot of fun to design,” said Andrew Lawson, Senior PLM, Golf Footwear at Puma Golf. “We are entering the classics space. A traditional style is a first for us and we are super thrilled to be part of the action. We want to serve the golfer; we have been listening and are excited to deliver this trend to our golf consumer.”
The Avant Collection is comprised of two models, the Avant, a classic saddle shoe with modern touches and the Avant Wingtip. All models feature premium materials and modern technologies, making them as functional as they are classic. Most notably, all Avant shoes are built with a PREMIUM FULL GRAIN LEATHER UPPER with one-year waterproof protection, lending an ultra-premium look and feel in all conditions.
The AVANT style features full-length PROFOAM EVA MIDSOLES, providing exceptional cushioning and all-day comfort. RADIAL TRACTION TECHNOLOGY for spikeless performance utilizes strategically placed ridges and lugs to grip any surface players might encounter. In addition, a PROCLIP TPU HEEL COUNTER AND PERFORMANCE TPU WELT provides a secure fit and 360-degree stability around the foot. Other features include a COMFORT COLLAR LINING for improved step in feel and elevated details like the metal cat badge and brogue details.
AVANT shoes ($140 men’s, $110 women’s) are available in multiple colorways in medium and wide widths in men’s sizes 7-13, 14, 15, and women’s sizes 5.5-11, 12. All models come with a one-year waterproof guarantee. Avant premium golf shoes will be available starting February 26, 2024 at retail and on pumagolf.com.
