COVINGTON, Ga. – (Sept 12, 2024) – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new collaboration with Pabst Blue Ribbon beer. The collaboration, which celebrates the 180th anniversary of Pabst Blue Ribbon’s creation in 1844, includes a limited-edition Bridgestone TOUR B X dozen box as well as a limited-edition golf towel complete with both Pabst and Bridgestone logos.
“We are proud to be associated with such a historic American brand,” said Dan Murphy, President of Bridgestone Golf. “Both Pabst Brewing Company and Bridgestone Golf manufacture in the USA, and both believe strongly in American craftsmanship. This is a collaboration rooted in celebrating American manufacturing.”
The Bridgestone Golf x Pabst Blue Ribbon 180th anniversary limited-edition TOUR B X golf balls ($44.99/dozen) will feature the anniversary logo on the ball and will come in commemorative packaging. The limited-edition towel ($29.99/each) features a unique Pabst Blue Ribbon print. The golf balls and golf towel will be available exclusively on bridgestonegolf.com.
The limited-edition Bridgestone TOUR B X golf ball features all the same impressive technologies as the in-line model including the new REACTIV X System with REACTIV iQ Smart Cover Technology and XCLRNT mid-layer for increased distance and control. Other features include Gradational Compression for reduced spin off the tee, Dual Dimple technology for less in-flight drag, and Seamless Cover Technology for improved aerodynamics and overall consistency.
For help selecting which TOUR B model is the right ball for them, consumers should visit bridgestonegolf.com to use Bridgestone’s online golf ball selection tool.
