COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new e6 SOFT golf ball. Currently the longest running model in the history of Bridgestone Golf as well as the brand’s historically biggest seller, the new e6 SOFT is now longer and softer than ever.

After 18 years of uninterrupted success, the e6 SOFT is back with an improved design aimed at players that desire a very soft feel with maximum distance off the tee. To optimize launch and speed, a soft, fast core with gradational compression is combined with a soft, seamless Surlyn cover. Working together the two elements allow golfers to achieve high launch and low spin off the tee for optimum ball speed and distance. And for those that prefer a soft putting feel, the e6 SOFT is made to provide ample feedback while maintaining a pleasing sound and feel.

“The e6 has been an incredible product for Bridgestone Golf,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “It is the biggest seller in the history of the company and has enjoyed a loyal following for nearly 20 years. The heritage of the e6 line has really been a foundational product for us that has been enjoyed by millions of golfers, and the new e6 SOFT continues this history by delivering long distance and a soft feel.”

The two-piece Bridgestone e6 SOFT will be at retail on February 14th and feature a street price of $23.99 per dozen.  It will be available in white and optic yellow. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.