Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, is pleased to announce a strategic investment from Paramount Brands, a premier headwear and apparel manufacturer with a heritage dating back to 1916.
The investment brings together two companies with deep roots in golf and complementary strengths across product, brand, distribution and operations, creating new opportunities to accelerate TRUE’s growth while preserving the independence and entrepreneurial spirit that have fueled the brand’s success.
“TRUE has built an incredibly passionate following by challenging what golf footwear can and should be,” said Jeremy Davis, CEO of Paramount Brands. “We see tremendous opportunity in the brand and the team behind it. Our role is to bring additional capabilities, resources and industry expertise to help TRUE accelerate its growth while protecting the authenticity and product innovation that make the brand special.”
This investment marks Paramount Brand’s fourth strategic transaction in five years, following the acquisitions of Winston Collection (2026), Pukka (2024) and J.T. Spencer (2022). Together, these investments reflect Paramount Brands’ strategy of building a portfolio of differentiated premium brands serving golf, sport and active lifestyle consumers.
“Paramount Brands has been building industry-leading product since 1916, and shares our long-term vision for bettering the game of golf. That’s the partner we wanted,” said Jason Moore, Co-Founder and CEO of TRUE Linkswear. “Their investment gives us the fuel to keep the main thing the main thing: the product, the people and the community that built TRUE. The mission hasn’t changed. We make gear that elevates the walking golfer’s time on the course, from the ground up and head to toe.”
TRUE will continue to operate independently, with its existing team and facilities in place. For golfers, the promise stays the same: distinctive design, natural feel, built for walking. What changes is the pace and the range. Paramount’s century of apparel and headwear manufacturing gives TRUE the capability to build out those categories the same way it built its footwear, and to provide more players with golf gear that truly fits.
