PINEHURST, NC… Golf Pride^® a division of power management company Eaton and an industry leader in grip innovation, today announced it will offer the brand’s Z-Grip^® with its popular ALIGN^® Technology in 2019.

According to a recent survey, ALIGN Technology is now used by 74 TOUR players. This technology was first introduced in Golf Pride brand’s MCC^® and MCC Plus4^® hybrid grips and is also available in a Tour Velvet® grip (all rubber) option. With the addition of a full cord grip to complement the existing options, Golf Pride will now offer ALIGN Technology in a full range of feel preferences.

The innovative ALIGN Technology activates upon installation with a dedicated raised ridge on the back of the grip allowing for consistent hand placement and an enhanced clubface awareness. ALIGN Technology also features a unique micro-diamond texture and firmer material compared to the surrounding grip area to amplify its pronounced feel. A flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into the fingers, while conforming to the rules of golf.

The Z-Grip is designed to deliver the highest level of shot feedback and all-weather control in the market today. Constructed with Golf Pride’s firmest material and deep “Z” grip texture, the grip has quickly grown into the fastest growing full cord model on TOUR and in the National Collegiate Athletic Association. The grip is typically preferred by serious players with mid-to low-level handicaps, who appreciate the superior feedback of a firmer durometer cord grip.

Z-Grip ALIGN grips will hit retail on March 1, 2019 for $11.49 per standard size and $11.99 for midsize grip. For more information on Z-Grip ALIGN Technology and the entire 2019 Golf Pride product offering, visit http://www.golfpride.com.