TaylorMade Golf Company Announces New 2019 FlexTech Golf Bag Lineup

CARLSBAD, Calif. (January 30, 2019) – TaylorMade Golf is the industry leader in product innovation and technology, which is no exception when it comes to golf bags. TaylorMade announced today the release of its new 2019 golf bag line, which utilize the company’s popular and proven FlexTech™ technology. Combining ultimate functionality with aesthetically appealing design elements, the 2019 TaylorMade golf bag line utilizes premium materials with increased attention to detail in every aspect of creation, resulting in the company’s most well-rounded, ergonomic golf bags to date.

In 2019, the company has placed continued emphasis on the category that has realized significant growth – nearly tripling its market share – in the last three years. This has been accomplished by utilizing extensive consumer research and an overhauled development process to create golf bags with strength, durability and efficiency from the ground up.

There are two primary features that highlight each of the new 2019 bags: the company’s proven FlexTech base system & an all-new self-adjusting strap system that allows for a stable, comfortable carry. The FlexTech base system is a multi-piece collapsible base that allows for easy deployment with additional space that negates club crowding. The all-new self-adjusting strap system allows golfers to have balanced bag without having to adjust cumbersome straps. Without a back pad the straps are more effective when utilized as a single or double configuration.

FlexTech & FlexTech Lifestyle Stand Bags

Highlighting TaylorMade’s 2019 golf bag line are the FlexTech and FlexTech Lifestyle golf bags, featuring a unique construction that has each main side pockets built into the center of the golf bag to create a single piece construction that allows for more storage without adding weight.

The overall design was a result of market research that showed a significant percentage of people who purchased the previous generation bag also use them in carts in addition to walking during rounds. The bag was designed for more pocket space and features a cart strap passthrough to allow easy access to the oversized apparel pocket through a unique single piece construction.

Further validating the bags at the highest level, TaylorMade Tour staffers Jon Rahm, Beau Hossler & Chez Reavie, among others, will be carrying the FlexTech Stand Bags this week at the Waste Management Phoenix Open in Scottsdale.

In addition to the FlexTech Stand Bags, TaylorMade is also introducing the second generation of its popular Lifestyle Stand Bags, designed to appeal to customers seeking a more casual, lifestyle-focused bag with the same performance features as the FlexTech bag. The FlexTech Lifestyle Stand Bags pay tribute to TaylorMade’s legacy by incorporating the classic TaylorMade logo from the original metal driver created in 1979.

Weighing only 4.5 pounds, the FlexTech & FlexTech Lifestyle Stand Bags are each offered in 6 colorway options and have been designed with the following features:

5-way organizational top

Water-resistant, seam-sealed valuables pocket with micro suede lining

Anti-split stand system

Full length dividers to eliminate club crowding

11 pockets

FlexTech colorways: titanium/blood orange,black, charcoal, silver/gray/navy, navy/red/white & blue/white

FlexTech Lifestyle colorways: tweed,gray canvas, plaster, cosmic & checks

MSRP $215 USD

FlexTech Crossover & FlexTech Crossover Lifestyle Stand Bags

Also new to TaylorMade’s 2019 golf bag line are the FlexTech Crossover and FlexTech Crossover Lifestyle Stand Bags. The FlexTech Crossover bag was the company’s best-selling bag in 2018 and aligns with the 14-way top market that has been trending upwards, due to many golfers’ desire to further protect their clubs.

While technically a stand bag, designers straddled the line of a cart & stand bag when designing the Crossover. The new design allows for a cart strap passthrough that makes loading the bag on carts more efficient and more importantly gives the golfer access to the two oversized apparel pockets on the side of the bag that are made possible by the unique design built into the center ball pocket.

The bag features three larger front-facing pockets (including a cooler pocket with a drain port), for easy access storage while strapped onto the cart.

Weighing only 5.5 pounds, the FlexTech Crossover and FlexTech Crossover Lifestyle Stand Bags are offered in 6 and 2 colorways, respectively, and have been designed with the following features:

14-way top
10 pockets

Cart strap passthrough for easy access to all pockets

Large internal insulated cooler pocket

Easily accessible insulated water bottle pocket

Full-length dividers to eliminate club crowding

6 colorways: silver gray/blood orange, navy/red/white, black/blood orange, black, titanium/blue & navy/white
MSRP $235 USD

FlexTech Lite

TaylorMade’s FlexTech Lite is the lightest bag in the Flextech family made for the walker looking for a quality carry bag built to last. The new version of the Flextech Lite is lighter, more comfortable to carry and overall, a more functional design than the prior generation.

Weight was saved in this bag by moving to a single stay construction versus 3 or 4 stays previously used. The main stay that runs along the spine of the bag was modified to ensure it is durable while remaining lightweight.

A dedicated rangefinder pocket/capsule has also been integrated into the side accessory pocket to allow for easy access to their rangefinder before taking the bag off their back. For the most discerning golfer every element of the new FlexTech Lite is designed to provide ultimate comfortable and usability during the hours of carry and miles walked.

Weighing a mere 4.1 pounds, the FlexTech Lite Bag is available in 5 colorways, each designed with the following features:

4-way organizational top

New no-zip rangefinder capsule

Micro-suede lined valuables pocket

Anti-split stand system

Full-length dividers to eliminate club crowding

8 pockets

colorways: blue/gray, black/white, gray/lime, orange/black & navy/blood orange

MSRP $200 USD

LiteTech 3.0 Stand Bag

Rounding out the 2019 TaylorMade Golf bag line is TaylorMade’s newest and lightest bag in the stand bag line – the LiteTech 3.0 Stand Bag.

Weighing in at just 3 pounds, LiteTech 3.0 is TaylorMade’s introduction into the ultra-lite category that provides the market a full sized, quality golf bag offering. LiteTech 3.0 utilizes bag body materials three times lighter than the FlexTech Lite and an ultra-lightweight and durable stand system that features carbon fiber legs and light weight collapsible base system.

While maintaining a durable and high-strength construction, the LiteTech 3.0 Stand Bag offers optimum club storage with a spacious 4-way top that has three grab handles. Not sacrificing storage within the bag body for weight, the bag has six pockets that include a large apparel pocket that can easily store a rain suit.

The LiteTech 3.0 features a self-adjusting strap system that is designed for a comfortable carry.