PINEHURST, NC … Golf Pride^® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at THE PLAYERS Championship, with 116 players in the field trusting Golf Pride grips.

Eight players who finished in the Top 10, including the champion, chose Golf Pride at TPC Sawgrass. The brand’s latest innovation, ALIGN Technology, had another top three finish. The winner trusted Golf Pride’s Tour Velvet Cord grips while capturing his first career PLAYERS title.

“As we continue to elevate grips into performance equipment, it is rewarding to see our latest innovation, ALIGN Technology, be used to earn both a double-eagle and hole in one.” said Brandon Sowell, global director of sales and marketing for Golf Pride. “We feel honored that the best players in the world grip confidence through our innovation.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s entire 2019 product offering, visit http://www.golfpride.com.