PINEHURST, NC … Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced it was the leading grip brand in play at the 2021 NCAA Division 1 Men’s Golf Championship.

Not only did over 92% of the field at Grayhawk Golf Club in Scottsdale rely on Golf Pride on their full swing clubs but the closest competitor was selected by less than 6% of players. A significant percentage of competitors relied specifically on Golf Pride’s MCC, which is the #1 Grip Series Worldwide, preferred by both professionals and amateurs with over 250 Tour wins. The unique hybrid design of the MCC model features Brushed Cotton Cord Technology in the upper hand area for players that desire all-weather cord performance, and high-traction rubber in the lower hand area for the touch and feel normally associated with a velvet style grip. Offering the best of both worlds, it’s no surprise that MCC is the dominant grip in golf.

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA Tour with an average of 80% of pros choosing golf Pride swing grips in each event, without any paid endorsements.

Eaton’s Golf Pride Grips Division is one of the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 92,000 employees. For more information, visit www.eaton.com