PINEHURST, NC … Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced it was the leading grip brand in play at the 2021 PGA Championship, with 81% of the field including the winner trusting Golf Pride Grips.

13 of the 16 players who finished within the Top 10 (and ties), including the 50-year-old champion, chose Golf Pride at the exceptionally difficult Kiawah Island Ocean Course. The winner relied on Golf Pride’s MCC, which is the #1 Grip Series Worldwide, preferred by both Touring professionals and amateurs with over 250 Tour wins. The unique hybrid design of the MCC model features Brushed Cotton Cord Technology in the upper hand area for players that desire all-weather cord performance, and high-traction rubber in the lower hand area for the touch and feel normally associated with a velvet style grip. Offering the best of both worlds, it’s no surprise that MCC is the dominant grip in golf.

“This was a historically significant major championship and we are thrilled to be a part of,” said Brandon Sowell, Global Sales and Marketing Director for Golf Pride. “It’s an honor that Golf Pride grips are trusted by so many of the world’s best players and we continue to innovate so they will continue to do so.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA Tour with an average of 80% of pros choosing golf Pride swing grips in each event, without any paid endorsements.