SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the overwhelming grip choice used at the 2018 United States Open, with 122 players trusting the brand without any paid endorsements.
In the field, 9 players finishing in the Top 10 at the esteemed Shinnecock Hills Golf Club trusted the #1 Grip in Golf. The Champion relied on Golf Pride’s popular Tour Velvet Cord model to capture back-to-back wins, an accomplishment that hasn’t been done in nearly 30 years. In fact, players using Golf Pride grips have won 9 of the last 10 U.S. Opens, including five in a row since 2014.
Unique to the U.S. Open is the inclusion of the world’s top amateurs in the field. This year, a record 20 amateurs qualified for the event and 16 trusted their games to Golf Pride, including both players who tied for Low Am honors.
“We are incredibly honored that 9 players that finished in the top 10 chose to play Golf Pride, including the winner who has won consecutive U.S. Opens with our Tour Velvet Cord in Midsize. In fact, we continue to see more Tour players and amateurs alike utilizing Midsize grips to dial in the technology to best fit their game,” said Brandon Sowell, global sales and marketing director for Golf Pride. “Additionally, we had five distinct Golf Pride grip models finish in the Top 10 showing the variety of performance technology that the best players in the world rely on even in the most trying conditions.”
Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.
