CARLSBAD, Calif. – Today PUMA GOLF introduced DEALER, an all-new line of premium men’s pants and shorts ($70/shorts, $90/pants). Featuring numerous high-end details, PUMA’s latest franchise elevates the brand’s bottoms to a whole new level and offers a variety of colors and styles to match anyone’s taste.

Designed to provide top-notch performance with the addition of enhanced durability and outstanding fit, the DEALER franchise is manufactured with recycled two-way stretch woven fabric that was specifically selected for easy wash and wear. With an expanded range of styles and colors, there’s sure to be a pair of DEALER pants or shorts to fit any player.

Other features of the new DEALER franchise include a stretch waistband with branded silicone interior tape (for improved fit), lightweight woven pockets for enhanced utility, an additional valuables pocket, and even an “Enjoy Golf,” label in the fly. The DEALER pants are offered in both standard and tailored cuts and both pants and shorts are offered in expanded color options including black, white glow, slate sky, ash gray, deep navy, alabaster, coconut, strong gray, deep sage, sedate gray, and deep dive, among others.

“Our goal was to design a line of men’s bottoms that would provide premium looks, fit, and performance,” said Chris MacNeill, Team Head, Golf Apparel at PUMA GOLF. “We’ve not only done that but also created a line that can be equally perfect in both casual and formal settings. Any player can find a pair of DEALER bottoms with the style and fit to match their individual taste and needs.”

DEALER will be available at retail and on pumagolf.com on January 9, 2023.