CARLSBAD, Calif. (March 16, 2022) – To celebrate the launch of the highly-anticipated, second iteration of the PUMA x Palm Tree Crew Collection, the brands are joining forces to host the inaugural PUMA x PTC Golf Invitational. The event, which will welcome celebrities, influencers, and artists, including KYGO himself, will take place in Miami on March 24, during the world’s premier electronic music festival, ULTRA.
“At PUMA we are continuing to push the boundaries of golf fashion by taking inspiration from the music and lifestyle scenes, and the Palm Tree Crew is the perfect partner to help us do that while also making the game more enjoyable and accessible for everyone,” said Grant Knudson, Head of Product & Marketing, PUMA Golf.
To infuse fun into the tournament, the Invitational will feature a variety of challenges and experiences throughout the 18 holes. There will be a Closest to the Pin challenge; a Long Drink, Long Drive contest; the Pop-Top Sound On hole, featuring a DJ and fun ‘walk up’ music to welcome each group.
Additionally, the event will include a COBRA Golf demo area on the range, where golfers can test the latest and greatest COBRA equipment including the Limited-Edition Palm Tree Crew LTDx Driver and Putter.
“This event is the perfect way to celebrate our PUMA x PTC Collection, by bringing fun, music, and some great golf to Miami during the ULTRA Music Festival,” said Myles Shear, KYGO’s manager and co-founder of The Palm Tree Crew. “This is one golf tournament you won’t want to miss.”
Key sponsors for the event include Long Drink, Poppi, Daring, GoPuff, 818 Tequila to name a few.
The PUMA x PTC Collection will be available March 24, with additional information coming soon.
