Today Callaway Golf officially announced their new Great Big Bertha Family of drivers, irons, fairway woods and hybrids, which will be available at retail on 11/11. Below you will find media briefing pages, including a detailed R&D vidcast, images, summary sheets, pricing and more.
The Great Big Bertha Family is designed to create a material difference in performance in the ultra-premium category. Our R&D team has provided the best in innovation and design, combining high-caliber materials and construction.
Irons: Callaway’s first ultra-premium multi-piece, titanium design. We are combining driver-like power with the precision of an iron. By combining our titanium face and body with up to 145g of tungsten, we’ve reached a new level of speed, forgiveness, and overall performance.
Driver: Lightweight, ultra-premium driver that creates fast ball speeds. The club is 30g lighter than our Rogue ST MAX Driver and is properly matched with best-in-class design features to promote increased distance with a draw bias, especially for moderate swing speed players.
Fairway Woods: A uniquely designed titanium face and body. Titanium provides significant weight and strength advantages over a traditional steel fairway wood, leading to increased distance. The A.I. designed titanium face cup and Jailbreak with Batwing Technology work together to enhance speed across the face. In addition, the Triaxial Carbon Crown and Forged Carbon Sole reposition weight to areas where it is most effectively used for increased forgiveness and launch.
Hybrids: Built from driver DNA, creating exceptional ball speed and forgiveness on a wide variety of shots. A titanium face and body save weight and increase MOI, while the A.I.-designed titanium face cup and Jailbreak with Batwing Technology enhance speed across the face.
Key Details
Pricing:
Drivers – $699.99
Fairway Woods – $499.99/stick
Irons: $449.99
Hybrids – $449.99
Lofts: Listed on product category media pages
Retail Date: 11/11