COVINGTON, Ga.  – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new e9 Long Drive ($29.99/dozen), is available in gloss colors, including pink, yellow, and orange. Designed to produce extreme ball speeds, the e9 Long Drive was created with input from World Long Drive (WLD) contestants and is the official ball of WLD.

“The e9 Long Drive was engineered with direct feedback from WLD competitors using key Bridgestone technologies, and until now were only available to consumers in white,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “With WLD majors in Kingsport, TN, Oceanside, CA, and Atlanta, GA, rapidly approaching, we knew people would see the colored balls on the telecasts and be interested in buying them. Now they can.”

The e9 Long Drive was designed to produce high launch and maximum carry, as well as enhanced forgiveness on off center hits. Developing this aspect of the golf ball’s performance was a must, as long drive competitors and recreational players alike can all benefit of improved accuracy off the tee. However as always, the focus of a long drive ball is speed and distance and the e9 Long Drive is no exception.

Features of the e9 Long Drive include an injection molded, seamless Surlyn cover and Bridgestone’s proven 330-dimple design. An extreme gradational core (softer in the center, firmer toward the exterior) promotes explosive speed and lower long game spin. Unlike many distance-oriented models aimed at faster swingers, the e9 Long Drive was designed with a slightly lower compression, making it a great choice for anyone, including average swingers, who desire higher launch, more speed, and longer carry distance.

The Bridgestone e9 Long Drive will be available at retail in classic white, pink, yellow, and orange, beginning today. All colors will carry a price of $29.99 per dozen.  For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.