ORANGE COUNTY, Calif. – September 4, 2026 – Elite Grips, the premium and foremost Japanese golf grip brand, known for its distinctive feel, performance and craftsmanship, today announced a new retail partnership with Worldwide Golf Shops, expanding the brand’s availability to golfers through one of the golf industry’s most established specialty retail organizations.
At the center of the partnership are two key retail locations: Roger Dunn Golf Shops in Santa Ana, California, and The Golf Mart in South San Francisco, California. Both locations will provide golfers with the opportunity to experience Elite Grips’ grip technology, premium materials, and extensive selection firsthand.
The partnership represents a major step in Elite Grips’ continued expansion in the United States, combining the company’s growing presence among professional and competitive golfers with Worldwide Golf Shops’ extensive retail expertise and connection to the everyday golfer.
“Worldwide Golf Shops is an ideal retail partner for Elite Grips as we continue to build awareness and accessibility in the U.S. market,” said Marcy Kamoda, CEO of Elite Grips. “Roger Dunn in Santa Ana and The Golf Mart in South San Francisco are especially important locations for us, giving golfers in both Southern and Northern California outstanding environments to experience the feel, performance and variety that distinguish Elite Grips.”
Elite Grips has built its reputation around a performance-driven approach to grip design, offering golfers a combination of traction, responsive feel, consistency and a wide range of color and sizing options. The brand has also developed a strong following among professional players and club builders who value the connection between the hands and the golf club as a critical component of performance.
The Roger Dunn Santa Ana and The Golf Mart South San Francisco locations give golfers the ability to explore Elite Grips within two established California golf retail destinations while receiving guidance from experienced golf retail and fitting professionals.
“This partnership gives golfers an opportunity to experience Elite Grips where equipment decisions are being made every day,” Kamoda added. “Our goal is not simply to place grips on a retail wall, but to educate golfers about how the right grip can influence comfort, control and confidence throughout the swing.”
The Worldwide Golf Shops partnership is part of Elite Grips’ broader strategy to establish a stronger retail footprint throughout the United States while supporting retailers with product education, merchandising and promotional programs designed to generate consumer trial and long-term sell-through.
