PINEHURST, NC … Golf Pride, an industry leader in innovation and sports performance equipment, has announced the Grand Opening of its new Retail Lab. Located at the company’s state-of-the-art Global Innovation Center (GIC) at Pinehurst No.8 in Pinehurst, NC, the Retail Lab is the first of its kind and will allow Golf Pride to both study and showcase the relationship between the grip and the hands – a golfer’s only physical connection to their clubs. The goal of the new Retail Lab is to provide a world class, “inside the ropes” Tour-like grip selection and installation experience with Golf Pride’s lead tour technician, while also allowing consumers access to GIC-exclusive products and merchandise. The lessons learned by Golf Pride technicians during each grip selection and regrip process will undoubtedly have positive effects on evolving the retail experience across Golf Pride’s retail partners, OEM, and eCommerce channels, enhancing the retail journey, and providing a stronger consumer experience.

“The new Retail Lab is a significant initiative for us,” said Jamie Ledford, President of Golf Pride. “We expect to learn quite a bit about the full retail experience, from grip selection to installation, by operating an on-site retail environment. We believe the grip selection process will be highly educational and fun and hope the Retail Lab becomes a go-to experience for Pinehurst visitors.”

Measuring over 900 sq. ft., the new Retail Lab will offer over 100 different products, including full swing and putter grips, as well as other Golf Pride branded merchandise.

“There’s a lot we will better understand regarding consumer preferences and behaviors through the Retail Lab,” said Eric Gibson, Global Head of Marketing at Golf Pride. “Selecting the appropriate model for an individual’s game can be challenging and we hope to solve that problem, as well as gain a clearer picture of the specific types of products golfer’s desire, through this innovative experience.”

Golf Pride’s new Retail Lab is now open to the public. Regular operating hours for the Retail Lab are 8:30 a.m. – 4 p.m., Monday through Friday (closed on weekends and holidays).

To learn more about Golf Pride or their full line of premium grips and accessories, go to www.golfpride.com.