CARLSBAD, Calif. (April 7, 2025) – In celebration of the first major of the season, PUMA GOLF has introduced the BEAUTIFUL GAME apparel collection. Consisting of sophisticated, fresh patterns, an elegant color palette, and stunning floral designs, a BEAUTIFUL GAME will appeal to any player who loves the start of the golf season and everything that goes with it.

“Every golfer in the world loves when Spring arrives, the weather warms up, and the first major rolls around,” said Mike Diaz, Director of Puma Golf Marketing. “It’s an exciting time of the year that’s all about rebirth and the Beautiful Game collection is aimed at players who want to capture that feeling with their apparel.”

The new BEAUTIFUL GAME collection is inspired by the sights, sounds, and tastes of the year’s first major in Georgia, and accordingly incorporates colors and patterns players associate with the location. Themes that incorporate flowers, pink fruit, tropical peach, and red fire, set the tone in a lineup that includes caps, polos, and a pair of sneaker-style Clyde G golf shoes. Look for Puma Golf staffers Danny Willet and JJ Spaun to wear items from the collection this April when they tee it up at the first major of the year.

Items in the BEAUTIFUL GAME collection include:

Beautiful Game Cap (White Glow-Deep Navy or Dark Myrtle-Pink Fruit)

Freshly Picked Cap (Dark Myrtle or White Glow)

Looper Cap (White Glow-Dark Myrtle)

MATTR Beautiful Game Polo (White Glow-Red Fire)

MATTR Freshly Picked Polo – LC (White Glow-Pink Fruit or Dark Myrtle-Pink Fruit)

MATTR Beautiful Game Polo – LC (White Glow-Red Fire or Deep Navy-White Glow)

PUMA Clyde G Peaches spikeless golf shoes (Warm White-Tropical Peach)

All items in the BEAUTIFUL GAME collection are available at select retailers and pumagolf.com now. For more information regarding the collection, please visit pumagolf.com.