Carlsbad, Calif. (July 15, 2024) – The Open Championship has always had a unique, traditional style – a mix of lambswool, Cashmere, and wingtip shoes. In celebration of the British Isles-inspired styling of The Open, PUMA Golf is introducing the FAIR ISLE capsule. Rooted in tradition, this collection pays tribute to the oldest golf tournament, blending timeless Scottish craftsmanship with the legacy of links golf.

“We wanted to capture the feeling of being in Scotland for The Open,” said Chris MacNeill, Product Line Management Golf Apparel & Accessories, Puma Golf. “Fair Isle design is named after one of the Shetland Islands off the coast of Scotland and is a traditional knitting technique and color palette unique to the area.”

Among the items in the FAIR ISLE collection is a limited edition Phantomcat Nitro shoe complete with wingtip design, FLEXSPIKE technology for enhanced traction and NITRO FOAM for exceptional comfort and energy return. Other notable items in the collection include men’s and women’s polos, a skirt, and a golf dress.

The FAIR ISLE collection is available now on pumagolf.com and at select retailers.