I’m a BIG fan of TRUE Linkswear.  Not just for their sick products, but the culture of the brand, the people, and their efforts to contribute to society.  Their latest move is a perfect example of why I’ve become such a supporter.  If you didn’t know, TRUE Linkswear is from the Pacific Northwest of the United States (learn more about that here) which is where the US was initially hit the hardest by COVID-19.  Being concerned members of their community, TRUE Linkswear looked for ways to help during the COVID-19 crisis.

TL’s primary goal was to help those in the community that were “most at risk and directly impacted by the crisis.”  With that, they chose a national non-profit organization who delivered meals to senior citizens so they can avoid the risk of becoming infected by going out to stores to shop for basic necessities and food.  So, from March 16th to March 24th, 10% of all TRUE Linkswear sales will be going to this organization to help take care of people in need during these difficult times.

In an effort to raise more money during this window, TL also decided to release their Vintage Brown TL-01 early on March 19th.  You can find the page here.  Take it from me, the TL-01 is a sick shoe, so check it out.

“Now, more than ever, we need to rely on community. We’re doing everything we can to support those in need, so if you’re taking part in anything we can assist with please get a hold of me directly. Remember, in times like these, it’s all about support, wellness, understanding, and compassion.”

Stay safe, and remember to get out and enjoy the walk –
Brandon Wallach
VP of Marketing | TRUE linkswear