TACOMA, WA  – TRUE linkswear has officially launched the LUX knit and LUX pro, their most finely crafted shoe to date.  Built to the rigorous performance and aesthetic standards of the modern professional golfer, the aim was to create the ultimate golf shoe.  Offered in both knit and leather upper variations and featuring industry leading waterproofing, LUX is a golf shoe unlike any other.

Years in the making, TRUE has “Finally achieved the alchemy of performance, comfort and design we’ve been searching for.”, states Jason Moore, “Hiding a decade of R&D under their hood, (LUX) is the best of all worlds, combining heritage design with modern footwear engineering.  This is a huge step for TRUE, and golf footwear in general”.  TRUE believes the LUX will become the new standard in professional level golf footwear, redefining what the consumer expects from a high quality, waterproof golf shoe.

Creating a shoe with even greater levels of stability, comfort and grip meant utilizing TRUE’s tour-tested rubber tread grip on top of the all new Wanderlux® midsole.  Years in the making, Wanderlux is an age-defying super foam engineered with additional shock absorption and energy transfer to ensure you enjoy the walk miles into the day.  The upper is crafted with an all new 2-year waterproof system TRUE engineered to keep you dry, while remaining thin, flexible, and breathable for increased comfort on warmer days.

Combining traditional Oxford footwear style with modern, athletic lines and materials, the LUX is easily dressed up or down for any occasion on or off the links.  Hand crafted with premium full grain leather and meticulous attention to detail, the LUX series comes wrapped in a premium, re-usable shoe bag in lieu of the traditional (and wasteful) shoe box.  TRUE LUX knit ($179) features three unique colorways while TRUE LUX pro ($199) is available in both white and black colorways.  Both styles are available at www.truelinkswear.com.